The Power Of Social Media Marketing For Businesses
March 31, 2016
Gone are the days when marketing depends solely on cold calling. Today, social media marketing has taken over the lead. Social media marketing is one of the smartest ways of doing business.
Social media marketing is one of the advantages of information technology. So many articles, books, and reviews have been produced about social media marketing. In this short article, we shall try as much as possible to tell you why you really need to use social media marketing in transacting your business today.
Social media platforms like Twitter, Facebook, and LinkedIn has become powerful social media channels. Cold calling is now a dying technique. In fact, according to available statistics, social media works 90.09% better than cold calling.
Social media has given businesses the privilege of building wonderful brands. In this short article, we will show you how you can effectively use social media to nurture and develop your prospects, and why cold calling is an ineffective way of conducting business.
Why cold calling is ineffective
Companies rarely call their prospective clients and start selling their latest product to them. Apart from the fact that cold calling is ineffective. Statistics have shown that over 90% of people no longer pick up their phones to answer such calls.
We are in a digital world, and amazingly customers prefer to research products from the internet and also ask their friends and followers for recommendations from the social media. Studies have also shown that over 80% of people trust the recommendations from their friends on social media.
Why hiring a social media agency is highly recommended
Studies shows that hiring a social media agency is one of the viable ways of generating popularity to your brand. In fact, it is 300 times more effective in generating leads than cold calling. I have met many people who said that they fell in love with a product after reading the recommendations from friends and followers on social media platforms.
In cold calling, every one receives the same call approach, but social media targets those that are interested in the product. Its main approach is centred on personalisation and targeting. It gives you the privilege of engaging your customers with events, offers and content. Social media connects you with your target audience.
Research your prospects through social media
If possible, take time to go through your prospect’s profile on Facebook, LinkedIn, Twitter and so on. Identify the type of contents they share. If they are asking questions or talking about events related to your business, and then create compelling contents that will drive them to your profile, tag them or share it on their timeline. You might be surprised to see that they may be deeply interested in what you are sharing.
Engage your customers through social media
This is a wonderful platform to motivate them to use your goods and services. One of the easiest ways to build a relationship with them is by focusing on topics that would help them or add value to their lives or doing things that may attract them to your profile, such as commenting back on their updates on Twitter, liking or sharing their updates on Facebook, LinkedIn and many more.
You can also direct their attention to some relevant contents that would assist them. You can build the relationship by arranging for a meeting or picking up your phone to call them or sending them an email.
Tips For Making Dance Music With VST Plugins
January 3, 2014
Having the music talent, making your own music has never been easier today. With technology, there are music programs already available that can be easily installed into your computer. If you are not familiar with it yet, why not try out the free versions or free applications. Music making applications with VST Plugins that are free are pretty much the same with the paid ones. And to guide you in a better path at music creation, here are tips in producing dance worthy tracks.
Listen To Other Music Templates As Guide
To get you starting in the music production, there is nothing wrong with listening to other dance songs that you like. With innovation, you can create tracks that are inspired by your taste of music. It is not simply copying but taking the time to understand what you look for in music and making your own. Plagiarism is not tolerable so better come up with something completely original. The other music tracks are simply a guide to get you to take the first step.
Contemplate Between DJ Mixes Or Other Tracks
Now, various music genres can be chosen as a way to help in creating dance music. The most popular ones are the DJ mixes. Well, you can short cut the whole process if you can hire a DJ to your entertainment night. However, if you simply want to have fun with friends then you can also have fun in the dance music invention. You can do both DJ mixes if you got the talent to do that with a music program then also do some other dance music using the different instruments in the track.
Check Out What DJs Have To Say
If you love the DJ mixes, then know what DJs want to hear in their type of music. Good thing if you have a connection with a DJ in the area but if not then simply find information from the internet. You can use search engines to get that feedback from DJs who are looking into music production from music programs. This is especially applicable if dance or hip-hop music is your thing. Even if you do not have to follow the DJs advice, at least you know what they want to listen. You realize what they want to work on in terms of new music in the scene.
Put Your Heart Out In Creating The Music
In using your VST Plugins, it may seem at first to be just for the fun of it. Music making with VST’s is something that you are trying on to put in a different sound mix on the day of your party. It is like adding some personal touch to the whole atmosphere with it. You might not think on showing the music talent but it can give you a big break if music is a passion. So put your whole heart into it and maybe you will be discovered. Sometimes you must have the courage to let the world know what you got. To get started with a VST Plugin which is designed for Electronic Genres, check out the BomDrop Website.
You can do so much with music software. You are not hindered with the lack of actual instruments as it is all offered in computer software. All you need are the minimum requirements and the other computer accessories to make music production at a professional level. So make music now and experience sound like never before.
SEO Companies VS Obsolete Methods of Marketing
October 28, 2013
In today’s technological age, the phone book is quickly being replaced with the world wide web. 80% of the world uses search engines like Google to find any business or product. With this understanding, what do you do with that big inconvenient monster of a book? And since people are looking on line, how does a business ensure it is found before its competition. Local or nationwide? The importance of SEO has grown to a new level in recent years, but the issue faced by most webmasters and companies and that they have no idea where to start and how diligently planning their marketing can be financially rewarding in terms of return on investment. Certainly the old methods of being recognised first, simply based on your business name has now become obsolete,
The Obsolete “A” SEO Method:
In the past a business could incorporate a few A’s in front of their name and they would be listed at the front of their section or business type in the yellow pages. One such example would be AAAAPlumbing Inc. Five to seven years ago, that would have been fine. This business would be at the forefront of the plumbing section of the phone book. Today the process is a bit more involved. Today, placing the business name online only ensures that you are found somewhere on the web. Which given the copious amounts of information on the web, there is little chance of being found unless your listing is on the first page of the search engine that you are using.
This is where SEO (Search Engine Optimization) companies come in. An SEO company can take your listing and place it on the front page of nearly any search engine you choose to use. Its like being placed on the front page of a phone book, under the specific areas of business that you are in. Except no one uses the phone book anymore.
For assistance with SEO on your website, get in touch with the team at Resolve Agency
The Revolution of Adhesive Tapes
October 28, 2013
Adhesive tape may be one of the most useful materials known to man. Although the concept is simple; a strip of flat, flexible material coated on one or both sides with some type of adhesive, mankind somehow managed to survive for thousands of years before tape officially made an appearance in the mid 1800′s. While it has been said that Socrates made an expedient repair for a hole in his home by coating an animal skin with sap, a nineteenth century surgeon is credited with the first recorded use of tape, having devised a method of applying a rubber adhesive to a strip of cloth. One thing is certain; it would be hard to imagine a world without tape. There are many uses for tape, and thus many types of tape. Even so, it seems that no one type of tape in particular has only one single use. Give a roll of clear cellophane “scotch” tape to a child and undoubtedly you will see at least one new use for tape that you had not previously thought of. Almost any skilled trade has a particular type of tape common to that trade: Painters use masking tape, electricians use electrical tape, plumbers use Teflon tape, factories use non slip tape and so on. However, some types of tape are so useful that almost anyone would benefit from having them at hand. Duct Tape, so named because it was used to seal the seams in air duct components, was originally called “Duck Tape” due to either its resistance to moisture or the duck cloth from which it was made.
Double Sided Tape and Non Slip Applications
The amazing double sided tape was used during World War II by the military to seal ammunition cans from moisture, but it quickly found uses in repairing and mending various military hardware and vehicles. The versatile tape is a single side adhesive backed cloth tape that is strong, waterproof and easily torn by hand and is perhaps the most commonly innovated tape in the world.
Gaffer tape is also an adhesive backed cloth based tape that is very versatile. So named for the gaffer; also known as the Chief Lighting Technician; on a film crew, gaffer tape is used on the theatrical stage or film set to secure lighting and electrical cables on stage. However, due to its versatility gaffer tape is also used to make expedient on set repairs and to secure props when needed.
Gaffer is similar to duct tape but is stronger, easier to tear and more easily removed from whatever it is applied to. Another useful tape to keep on hand is reflective tape. Reflective tape was originally developed for use on roads and highways, to increase visibility of road markers and signs. Tiny glass beads or prisms are embedded in a metallic or reflective backing which acts similar to the metallic coating on the back of a mirror. Reflective tape can be adhesive backed for easy application to anything that needs to be more visible or it can be non adhesive backed, in which case it is sewn into clothing. For electrical applications, copper is particularly essential. Copper tape is made with strips of copper foil, and can be found in various standard widths and thicknesses, or it can be custom ordered to a specific width and thickness as needed. Because it is conductive, copper tape can be used to make expedient repairs on electrical devices and wiring.
Why you should have a Dubstep Blog
October 28, 2013
When you make music you almost always just focus on the music. You don’t care too much about the other details that make a dubstep career possible. If you truly want to live off your dubstep then there are a few extras you could be doing to help you reach the goals you wish to achieve.
But many of you might be asking what having a blog has to do with music and the answer to the question goes as follows; Reach! Reach is something that we all need and yes the internet is available but if you don’t know how to target your music to the people who are willing to purchase it you will be “dreaming” for some time to come.
You don’t just need a dubstep maker studio setup, gear and so on, you need to tap into the resources that are available to you and the Internet is most probably the biggest one out there.
As a musician I have worked in the field for more than a decade and as a marketing and branding expert for several Fortune 500 companies I have understood the dynamics on how to virtually brand your music and plug into the Dubstep scene via virtual methodology.
The first thing you need to do is have your own website, your own .com or what have you and to begin to display your mixes for purchase on thus said website.
This website should have a blog where you post content on a daily basis. This doesn’t mean you have to write like an expert, but you can write some 350 word snippets on what’s going on in your life, your music, your dubstep observations and so forth. In fact, here’s a little list of topics you can write on:
- Dubstep Music
- Dubstep Software
- Your own Gigs
- Your experiences with Dubstep
- Dubstep tips
- Dubstep tutorials
- Gear Reviews
Remember always to tag your KWs into the text. Don’t worry about how many times, just make it look natural and be sure to include them. But what Keywords should you use?
- Dubstep music
- (Your Genre) Dubstep
Essentially you will be branding your name with Dubstep, the more content you have relating your subgenre, your name and the kw dubstep the higher you will appear in search engines. Make videos, make mixes and load them up always branding these words. Obviously you can do some additional research and find your own unique KWs to help boost your rankings and to become easily found online.
Also remember to target your own city and country as well if you are looking for gigs locally. There are other advantages to blogs as well such as;
- Email Sign ups – You get to collect emails of fans which helps with EPs releases and tours
- Analytics – You get to see who listens to your music from where with other information including, origin, age, sex and time spent on a particular page
- Rankings – You can actually be found online
Dubstep is an emerging sound that still has a significant future ahead of it and if you are serious about getting in on the action you can start working on your very own Dubstep Blog. The more you create avenues where fans can reach you the higher the probability.
Even Taylor Swift gets into the Dubstep: